Digital marketing


Introduction

Back in the 1990s when technology shows massive growth the trend of marketing shifts from the traditional way to a digital one and the internet play a very important role in this change. Now every business whether they operating at medium-scale or small scale all are changing their business models and adopt modern digital marketing tools to attract more audience and grow their marketplace. Digital marketing catches the interest of marketers due to its worth importance for the brand as well as for customers. Nowadays, due to the COVID-19 pandemic brands had shifted towards digital marketing to sell their products and services and this considers a great step towards the digital world.


Definition

Digital marketing referred to as online advertising used to promote brands and sell products using online channels to connect with potential customers. It may be through social media platforms, email, web applications, search engines, and more. It also involves a two-way communication process through which brands communicate with the consumers via different online platforms to alert and remind them about products and services they offer.

Categories of Digital Marketing

Digital marketing is an emerging technology that has a vast category to be discovered. Let's discuss some of its types.
Search Engine Optimization
Pay-per-Click
Social Media Marketing
Content Marketing
Email Marketing
Mobile Marketing

Role of Digital Marketing in business growth

Digital marketing as a cost-effective method plays an important role in establishing relationships between customers and the brand’s offering in the market. That will help you to reach your targeted customers to increase brand awareness, loyalty and drive more online sales.

Online advertising

Digital marketing has grown to become an important form of online advertising. Nearly 56 billion U.S. dollars were spent on digital advertising in 2020 which result in revenue of 139.8 billion U.S. dollars. Well, this is quite beneficial for the businesses which are adopting the strategy of digital marketing and offer their products to consumers by exploring different advertising channels.

Cost-effective method

The techniques and strategies used in digital marketing are proven to be the most cost-effective way to reach your desired audience or market and also helps you to save your time and money. You can easily measure your marketing campaigns in real-time by marketing analytics and adjust the working duration of your campaign according to your business goal. further, you can easily predict the future campaign of your desire products.

Higher conversion rate

The conversion rate is the percentage of website visitors who take a desire action after visiting. A conversion rate marketing is an important part of your digital marketing strategy by which you can easily get a percentage of website visitors and evaluate the effectiveness of your campaigns. Your online visibility matters a lot to generate more sales leads with a high conversion rate.

Target the desire audience

The traditional way of marketing is limited only to your known customers but the digital way of marketing allows you to find new markets and serves them according to their needs, interests, and desires. You can use different social media platforms to enlarge your market size and target more audiences to inspire your sales.

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